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The futurist and philosopher Alvin Toffler once wrote: " The illiterate of the 21st century will not be those who cant read and write, but those who cannot learn,unlearn and relearn ."Why “learn, unlearn,relearn” should be our life motto because change is the only constant!.In the process of unlearning,we’re not throwing away our experiences, they shape us and have helped us get to where we are, but rather we are noticing what isn’t working anymore. The greater the resistance to change the greater the suffering.Experiencing life and change in a softer way…unlearning and relearning along the way.But what do we mean by unlearning and relearning? To create the new logic of value creation - we must unlearn the old one.Unlearning is the essential process of being open minded and letting go of old habits, processes and information so we may create room for new habits, processes and information. Unlearning is not about forgetting the old lessons and knowledge; rather, it is about the ability to choose and embrace a new alternative reality, model or paradigm. When we learn, we add new skills or knowledge to what we already know. When we unlearn, we step outside of our current way of thinking and choose a different mental model.Both companies and individuals need to adopt a constant and ongoing culture of learning, unlearning and relearning ongoing culture of learning, unlearning and relearning .A student of life and of ours elves, lets loosen the grip , lets Learn, Unlearn Relearn